Why our desire for more makes us unhappy, and how to beat it

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Many people in Western society seem to harbour the impression that their lives are somehow lacking; that their current position in the world, their numerous, shiny possessions, the relationships that they maintain, and the emotions that they feel, aren’t entirely up to scratch, as though what they’re experiencing is just a lacklustre pre-show—a taster before the main event. Though our days may be peppered with stimulating challenge, favourable encounters, and a great deal of comfort, there’s still something missing. Surely this can’t be it?

We carry within us an insatiable desire for more—a destroyer of contentment; a hankerer of stuff, status and success, that we assume will assassinate our demons, or at least muffle them for a little while, as though the fulfilment of our wants can somehow repair our yearning souls.

Where does this voraciousness come from? There’s a few culprits, each with their own part to play.

Materialism

“There is more in you of good than you know, child of the kindly West. Some courage and some wisdom, blended in measure. If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.” —J.R.R. Tolkien, The Hobbit

One of the most depressing misconceptions in Western society is the idea that accumulating stuff makes us happy. Observe the terrifying fracas of a US shopping mall on Black Friday; hoards of consumers dashing for cut-price products, more than willing to thrust their elbows at anyone who gets in their way. Consider the tacky line of super-bright Lamborghinis that might appear outside a Monte Carlo casino – their gold-dripped owners assuming that admiring looks from the public will help to camouflage their deficits of character. Contemplate the ever-expanding wardrobe of the average person, every square inch of space being used, and yet nothing to wear.

Materialism is baked into our capitalist economy, driven by the nonsensical belief that every purchase carries a little bit of happiness with it, but in reality, leaves us both financially and spiritually emptier. Excessive materialism has shown to cause a decrease in personal well-being. The things that are being rapaciously sold to us—our irises continually flashing with the bright reflections of persuasive adverts—are making us miserable. A study undertaken by the American Psychological Association found that materialistic values are driven by insecurity, with sufferers buying more stuff in an attempt to assuage their harrowing self-doubts.

“Our economy is based on spending billions to persuade people that happiness is buying things, and then insisting that the only way to have a viable economy is to make things for people to buy so they’ll have jobs and get enough money to buy things.” —Philip Slater

What’s worse, our materialistic cravings are laying waste to our beautiful green and blue planet, its rock face spattered with a million factories filled with millions of underpaid workers, atmosphere and minds polluted alike. All because of the fleeting, cheap thrill that we experience when buying stuff, expecting that it’ll carry forward into the future, perhaps turning into some kind of contentment.

“When morality comes up against profit, it is seldom that profit loses.” ― Shirley Chisholm

“The point is, there is no feasible excuse for what we are, for what we have made of ourselves. We have chosen to put profits before people, money before morality, dividends before decency, fanaticism before fairness, and our own trivial comforts before the unspeakable agonies of others” — Iain M. Banks, Complicity

In his book The High Price of MaterialismTim Kasser explains that those hell-bent on obtaining possessions tend to experience fewer positive emotions every day. On the flip-side, those who report high levels of life satisfaction are liable to entertain fewer materialistic values, and have better relationships. We’re much more materially affluent than our grandparents, but are slightly unhappier, with a higher risk of depression and social pathology. Materialism not only fails to increase our subjective well-being, it causes us damage. Every happiness-promising advert that flashes before you is tainted with a sickening irony.

“For what does it profit a man, if he gains the whole world, and loses his own soul?”—Mark 8:36

Status/money

As social animals, status is naturally important to us. We’re anxious to stand out from the crowd—to tower over our peers so that we may win their respect, and so their love. We abhor the condescending glare that we might receive when paying for a train ticket with mountains of small change, as though our temporary financial hardship is something disgusting, to be placed at a far away distance so that it cannot infect the more fortunate among us.

Much of our craving for status is created from our inherent desire to be loved, fuelled by the assumption that we’ll be treated with benevolent respect if we’re able to show off our expansive seven-bedroom mansion, our platinum gray Armani suit, or our Instagram model girlfriend, lovely to look at, but with the conversational skills of a hyperactive parakeet. Status is compensation for inadequacy—the idea that we’re not good enough, and so must surround ourselves with luxurious wealth, creating a facade that might trick our audience into thinking that we’ve really got it together.

“By faithfully working eight hours a day you may eventually get to be boss and work twelve hours a day.” ― Robert Frost

Status cannot inoculate us against feelings of distress, or fix the nagging doubts that we have about ourselves. All the money in the world cannot make us happier, and in fact, excessively wealthy people suffer from higher rates of depression. Psychologist and author Leon Seltzer has treated various millionaire patients, stating the following:

“Having worked professionally with several multimillionaire malcontents, I can say that what they really craved were those things intrinsic to happiness laid out at the beginning of this post [supportive relationships and self-acceptance]. The transient highs that accompanied their wealth accumulation were never much more than a hormonal rush anyway. And even though in the eyes of the world they were enormously successful, continuing frustrations and insecurities gave testimony to the fact that the blast of ‘feel good’ chemicals their success yielded was all too easily exhausted.” — Leon Seltzer

Studies have shown that as wealth increases, so do destructive feelings of entitlement and notions of self interest, while compassion and empathy are reduced. Money can have the unfortunate effect of damaging our good character, yet so many of us are hopelessly locked into the rat race, labouring under the regrettable assumption that we’re doing what’s best for us.

“Are you not ashamed of caring so much for the making of money and for fame and prestige, when you neither think nor care about wisdom and truth and the improvement of your soul?” ― Socrates

Self-help gurus tell us that CEOs read a book a week, and that we can do the same when purchasing their cut-price course, eventually eclipsing the achievements of our colleagues and accelerating away from them towards career dominance, a position where our perpetual emptiness might finally be filled. It’s bullshit, of course. Status and wealth may produce admiring glances, but they cannot create what we really need—the love and compassion of our fellow humans, and patient, sympathetic self-acceptance.

“The plain fact is that the planet does not need more successful people. But it does desperately need more peacemakers, healers, restorers, storytellers, and lovers of every kind. It needs people who live well in their places. It needs people of moral courage willing to join the fight to make the world habitable and humane. And these qualities have little to do with success as we have defined it.” —David W. Orr, Ecological Literacy: Educating Our Children for a Sustainable World

Rejection of sadness

Sadness, and its accompanying, so-called negative emotions, has a tendency to be rejected by Western society, as though there’s no place for it in our lives. We’re taught that happiness is our natural birthright, and sadness a disorder to be cured. Naturally, during our darker, melancholic moments, we suspect that there’s something wrong with us, and that the situation is somehow unnatural. We’re not supposed to be this way!

Sadness—along with the other six basic emotions—is a permanent part of our biology. This inevitable, painful emotion will appear countless times over the course of our lives, often at the most inopportune of moments, challenging us to a battle in which we have little desire to partake. Instead, what we usually do is attempt to numb the sadness in some way, whether through alcohol, drugs, shopping sprees, or any other vice that offers nothing but a band-aid with weak adhesive. Our unreasonable desire to expel sadness from our lives helps to feed an addiction to positivity, a compulsion doomed to failure. We simply cannot change our nature.

“Most people get a fair amount of fun out of their lives, but on balance life is suffering, and only the very young or very foolish imagine otherwise.”—George Orwell

**

Now that the some of the culprits of our perpetual yearning have been unearthed, what can we do to battle them? How can we learn to become content with what we have? You might consider trying the following.

Gratitude

Gratitude is like kryptonite to our greed for more; a neutralising element that drains its destructive power. The field of positive psychology has shown that a gratitude diary can increase feelings of contentment, because it forces you to focus on what’s good in your life, rather than what’s lacking. By paying attention to the things that we love, we stumble upon the realisation that our lives contain much joy, and our thirst for more is temporarily diminished.

“You own twice as much rug if you’re twice as aware of the rug.”—Allen Ginsberg

Meditation

Mindfulness meditation is an exercise sent from the gods, offering benefits such as reducing stress, controlling anxiety, and much more. Though it certainly requires practice and patience to become an expert, the process itself is simple, and requires no equipment.

Meditation helps to fight our desire for more by forcing us to slow down and appreciate what’s in front of us, as opposed to frantic, anxious thinking which tries to soothe itself with destructive behaviours such as gluttonous shopping. Our new-found calm carries an enhanced sense of self-awareness, allowing us to catch ourselves in the act of pernicious thinking, whereby we stop for a moment, realise that we’re about to engage in a toxic act, and decide to do something healthier instead.

Self-acceptance and self-compassion

Self-acceptance is allowing, accepting and welcoming all parts of yourself, whether good or bad. It’s about accepting your shadow—the dark, grisly side of your nature that you’d rather keep locked away in a dusty cupboard. There’s not a person on earth who doesn’t have flaws, the trick is learning to accept them. Unconditional self-acceptance allows us to live full and honest lives, embracing each and every aspect of our personality.

“You are imperfect, permanently and inevitably flawed. And you are beautiful.” — Amy Bloom

As we become more self-accepting, we also become more content, which weakens our incessant yearning for more. By reminding ourselves that we’re worthy of love (from ourselves most of all), we’re instilling our lives with genuine, clear-cut value.

“You accept that, as a fallible human being, you are less than perfect. You will often perform well, but you will also err at times… You always and unconditionally accept yourself without judgment”—Grieger

This practice can be accompanied by self-compassion—being kind, gentle, and supportive to yourself at all times, even when you make the most horrifying of mistakes. Self-compassion allows you to distinguish between making a bad decision, and being a bad person. Gaffes are being made everywhere all the time, and a typical reaction is to attack ourselves for the indiscretion, creating destructive feelings of shame and unworthiness. Treating ourselves with sympathetic kindness is the favourable alternative.

“Self-compassion involves treating yourself with the same kindness, concern, and support you’d show to a good friend. When faced with difficult life struggles, or confronting personal mistakes, failures, and inadequacies, self-compassion responds with kindness rather than harsh self-judgment, recognizing that imperfection is part of the shared human experience.” —Neff & Dahm

Good relationships

Strong personal relationships are a crucial component of a healthy and happy life. Many people regard moments of close connection and communal enjoyment as their most meaningful and valuable life experiences. Developing warm, supportive, and kind relationships can increase our sense of well-being, lengthen our lives, minimise heart-raising stress, and even make us feel wealthier.

Friends make us feel loved, creating a sense of belonging and a deep-seated satisfaction, vanquishing our desire for more. Voracious shopping sprees or glistening palaces are no longer needed to make us feel better about ourselves—our friends do a much better job. Side-splitting laughter, or serious, soul-touching conversation, is no substitute for an oak-panelled corner office in a Manhattan high-rise.

“I would rather walk with a friend in the dark, than alone in the light.” —Helen Keller

**

All of the money, material goods, and status in the world cannot quench our incessant desire for more. Often, it backfires and our craving is strengthened, leaving us in a worse state than before. Our insatiable desire for more can be allayed through consistent gratitude, regular meditation, self-acceptance and self-compassion, and strong relationships. Eventually, we’ll come to realise that we don’t need a million dollars or a house full of expensive gadgets in order to feel content. Eventually we’ll realise that we have just what we need—we have enough.

“Two men graduated from the same high school. One of them went to college and graduate school and became a professor, making a professor’s salary. The other went out and became a billionaire in the business world.

At a reunion, the two got together, and the billionaire was boasting about all the things he had accomplished and was able to buy with his billions. The professor said, “I have something that you will never have.”

The billionaire said, “How can that be? I can buy anything with the money I have. What do you have that I will never have?”

The professor answered, “I have enough.”

—Old Mountain Man, comment from New York Times column