Many of us feel we’re not good enough. We suffer from a pervasive sense of inadequacy that compels us to chase after glittering goods, shiny platinum cards, and nods of respect, to dampen the voice that repeatedly declares our deficiency.
It doesn’t work, of course. The unworthiness that we feel is in our bones, and no amount of fame or fortune can expel it. On the contrary, we can spend a lifetime slipping and straining for greatness, and when we examine our soul after finally achieving the thing that should have rocketed us to bliss, are horrified to discover that we feel exactly the same as before. Unworthiness is nourishment for our inner demons. It’s their primary food source, and as they gorge themselves again and again, their bellies expand and their voices rise to a deafening pitch, blocking out all else.
In Tara Brach’s Radical Acceptance, she offers us a solution. Tara is a lifelong Buddhist and therapist, and in her sweeping experience of Buddhism and psychology, believes that the only way for us to escape the “trance of unworthiness” is with a pure and thorough acceptance of our experience—what she calls radical acceptance. For Tara, our emotional pain cannot be healed by striving for more. It’s healed by an unadulterated acceptance of our moment to moment experience.
The idea is rooted in Buddhist philosophy. Sankhara-dukkha is the “basic unsatisfactoriness pervading all existence,” with a sense that things never measure up to our expectations.1 The problem is caused by our desire for something better than our current experience, and this addictive striving for the remarkable blinds us to the incredible richness of the present moment. When we’re able to accept each moment exactly as it is, no matter how painful it may be, we relieve ourselves of unnecessary suffering and become participants in our own lives. We’re no longer frustrated spectators existing solely in our own heads. Or as D.H Lawrence put it, we’ve gone from great uprooted trees with our roots in the air, to planting ourselves in the universe again. In Dante’s Inferno, he expressed the idea in a different way, with the way out of hell lying at its very center. Henry Thoreau wrote “dwell as near as possible to the channel in which your life flows,” and The Beatles wrote “when you find yourself in times of trouble, mother Mary comes to me, speaking words of wisdom, let it be.” They’re all saying the same thing: embrace every experience with acceptance, and you’ll be free from suffering.
“Radical Acceptance reverses our habit of living at war with experiences that are unfamiliar, frightening, or intense. It is the necessary antidote to years of neglecting ourselves, years of judging and treating ourselves harshly, years of rejecting this moment’s experience. Radical Acceptance is the willingness to experience our life as it is. A moment of Radical Acceptance is a moment of genuine freedom.”
Tara Brach, Radical Acceptance
Fighting painful emotions is like fighting rain clouds—sometimes the sky darkens, and there’s nothing you can about it. Pain isn’t wrong, and reacting to it in this way strengthens our sense of unworthiness, and keeps our life small. As Buddhist Haruki Murakami once said, “pain is inevitable, but suffering optional.”
“Rather than trying to vanquish waves of emotion and rid ourselves of an inherently impure self, we turn around and embrace this life in all its realness—broken, messy, mysterious, and vibrantly alive. By cultivating an unconditional and accepting presence, we are no longer battling against ourselves, keeping our wild and imperfect self in a cage of judgment and mistrust. Instead, we are discovering the freedom of becoming authentic and fully alive.”
Tara Brach, Radical Acceptance
Anyone familiar with Nietzsche’s philosophy will recognise this. It echoes his concept of amor fati—the idea that you should love your fate, whatever it throws at you.
“My formula for greatness in a human being is amor fati: that one wants nothing to be different, not forward, not backward, not in all eternity. Not merely bear what is necessary, still less conceal it—all idealism is mendacity in the face of what is necessary—but love it.”
Friedrich Nietzsche, On the Genealogy of Morals / Ecce Homo
The concept of radical acceptance can be found in Stoic philosophy too:
“Lead me, O Zeus, and thou, O Destiny. The way that I am bid by you to go: To follow I am ready. If I choose not, I make myself a wretch; and still must follow.”
You cannot avoid all pain, and by trying to, you’re creating more pain for yourself. This idea has echoed throughout history, with the Buddhists, Hindus, Christians, Jainists, existentialists, stoics, and god knows how many other thinkers coming to the same conclusion. Tara is just one of many proponents, but has written her book with such skill and clarity that it deserves to sit on the same shelf as the greats. And while the point did feel a little laboured by the end of the book, the importance of the message crushes any small criticisms that I have.
“The boundary to what we can accept is the boundary to our freedom.”
Tara Brach, Radical Acceptance
So how do we practice radical acceptance? There’s two parts—mindfulness, and compassion. We need mindfulness to pause and recognise what we’re feeling from moment to moment, and we need compassion to sympathise with it. It sounds simple, and while most of us want a fix quick for our emotional pain, radical acceptance isn’t something that happens overnight. It takes years of practice through meditation, reflection, and the techniques outlined in the book, which include pausing, naming and saying “yes” to our emotions, listening to our bodies, leaning into fear, widening the lens, offering forgiveness, and having the courage to be vulnerable. But if we commit ourselves wholeheartedly to these practices, the result is a profound sense of peace, contentment, and love.
I’ll admit, I usually find this type of thing a little nauseating. Radical Acceptance was a book filled with this kind of spiritual talk, but because I agree with the author’s message, and the Buddhist philosophy from which it springs, I believed every mushy word. Maybe it’s time we stop listening to the relentless hostility of our internal critic, and start believing that we really are worthy, lovable, and deserving? Maybe it’s time to be brave and face our suffering head on, turn our attention to the vice around our heart, the swell of our throat, and the stiffness in our shoulders. Has ignoring them ever worked? By practising mindfulness and compassion, we learn to recognise and experience everything that arises within us, and rather than labelling them good or bad, we approach them with compassionate friendliness, and allow them to be exactly as they are. It seems a powerful practice with the potential to change our lives dramatically, which sound like the hollow words of a self-improvement guru, but in this instance, might actually work. It offers the prospect of changing from a “bundle of tense muscles defending our existence,” to being able to “walk on, one step at a time,” with a “freedom and peace beyond all imagining.”
“You nights of anguish. Why didn’t I kneel more deeply to accept you, Inconsolable sisters, and, surrendering, lose myself, in your loosened hair. How we squander our hours of pain, How we gaze beyond them into the bitter duration To see if they have an end. Though they are really Seasons of us, our winter…”
Rainer Maria Rilke, Duino Elegies and The Sonnets to Orpheus
Each chapter of Radical Acceptance ends with one or more guided meditations, which help to practice the techniques suggested throughout the book. Many of them are long and contain multiple instructions, so I found them difficult to follow, but Tara has hundreds of free meditations that can be accessed through her website, or the handy Insight Timer app. I found these to be much more valuable.
“We may spend our lives seeking something that is actually right inside us, and could be found if we would only stop and deepen our attention.”
Tara Brach, Radical Acceptance
In Radical Acceptance, Tara Brach explores an ancient and powerful idea, expressed by numerous people throughout history—we can forgo suffering, if we accept our moment to moment experience. The book was easy to read, contained priceless practical advice, stories that will probably make you cry, and satisfaction beyond measure.
“Those who will not slip beneath the still surface on the well of grief turning downward through its black water to the place we cannot breath will never know the source from which we drink, the secret water, cold and clear, nor find in the darkness glimmering, the small round coins, thrown by those who wished for something else.”
While reading something on Wikipedia’s app the other day, I noticed a little box in the top right corner with the number 173 in it. Curious, I clicked on it, and was presented with 173 Wikipedia pages that I’d viewed since installing the app.
I casually flicked through them—Jake LaMotta, the Regency Era, Troy Newman, Somebody Feed Phil—and wondered how much information I could remember from them. I chose the Regency Era and tried to recall its defining characteristic—nope. I tried to remember why Troy Newman was famous enough to have his own Wikipedia page—no chance. As I went through the pages and tried to recall information about them, I realised just how absent my online brain had been while reading the pages, and how little effort I make to remember information on the internet.
Having been an internet user for a quarter of a century, my online brain is no longer just a squelching orb of jello in my head, but also a million miles of copper cable, connecting billions of computers with trillions of ideas. My knowledge has transformed from the physical to the technological, where I no longer need to slip and strain to learn something, but just need to conjure the right keywords. The internet has become an informational crutch, which if swatted away, would send me plummeting into a confused fog with only my paltry knowledge to guide me.
But what’s wrong with using the internet as a transactive extension of my brain? Why bother going through the arduous process of learning something when it can be instantly accessed online? There’s a few good reasons.
First, we need knowledge to think critically. For example, we cannot watch a single documentary on nutrition and expect to be experts. As with most subjects, nutrition has incredible nuance and depth that can only be accessed through sustained focus and a motivation to learn. Unless you put in the hours to learn about the core ideas of nutrition, you can’t confidently claim that saturated fat is the main reason for your jiggly arse. When the internet replaces your brain as the go-to storage method, you no longer have the knowledge to think critically, or the ability to make fruitful judgments. On the critical thinking scale, you’re less Socrates and more Flat Earther.
“Having information stored in your memory is what enables you to think critically.”
Second, we need knowledge to think analytically—to solve problems. This involves identifying the problems themselves, extracting key information from our memories, and developing creative solutions. You can’t identify problems if you can’t recognise them, you can’t extract key information you don’t remember, and you certainly can’t develop a solution to something you have no clue about. You can use the internet for this process, but it’s like wallowing in a puddle instead of plunging into the ocean. Without knowledge, you don’t have the neurological depth to solve problems effectively. The more we rely on the internet for information, the more stupid we become.
Third, we need knowledge to accelerate learning. Learning something new requires the use of your working memory, which can quickly become overwhelmed. But if you already have knowledge of similar subjects, you can pull this information from your long-term memory, reducing the cognitive load on your working memory, and making learning the new thing easier. Someone who has a basic foundation of psychology will be able to learn the ideas of criminology much more quickly, because despite being different fields, the two concepts deal with how people think, feel, and behave. By understanding the core ideas of psychology, the burden on your working memory is lightened, allowing you to absorb and analyse the new information more easily. If you make the internet a permanent informational crutch, you damage your ability to learn.
For me, online reading has become a way to satisfy my idle curiosity, nothing more. When I read a book, I delve into thousands of words that cover a single coherent topic, some of which consolidates in my brain. When I read online, I skim a few articles and cherry-pick the information that seems the most interesting, most of which instantly leaves me.
In the aftermath of the Capitol Building being stormed by fanatical, violent Trump supporters—an act not seen since the British breach over 200 years ago—empathising with them seems impossible. How can a sane, ethical person put themselves in the shoes of someone so batty and immoral; so dangerously flammable; so maddeningly illogical? And should we even bother?
America has never been so divided. Before the internet, extreme political views were spread through pamphlets, newspapers, radio and television shows, and the occasional book. Today, we can access them wherever we go. They’re the subtle lie in a humorous meme, shared by your racist cousin on Facebook; the insidious idea whispered into a podcast microphone by a radical influencer; the two-minute video that uses a simple data trick to convince people that global warming is a natural phenomenon. Before the internet, someone with these ideas needed to invest time and money to make themselves heard. Today, they can create a YouTube account in 30 seconds and step up to the tallest soapbox in history. The result is fanatical partisanship, political polarisation, and the election of someone clearly unfit for the job.
The formidable canyon between left and right must be narrowed, and it cannot be achieved with hostility, no matter how good it may feel. While we may never agree with a Trump fanatic, we can at least recognise the reasons why they’ve formed their political views, most of which are outside their control. This simple act of empathy can help to soften our animosity towards them, make conversation easier, and help to dilute the toxic polarisation that is poisoning the country.
It’s impossible to map the entire evolution of a Trump fanatic’s political views, but we can identify the strongest influences. The main determiners of personality, character, and behaviour are our genes, and the environment that we grow up in, i.e. our nature and nurture.
First, let’s talk about nature. Every single person receives 50% of their genes from each parent, which defines their susceptibility to disease, their physical characteristics, and most of their personality.1 We may inherit genes that bless us with a svelte outline, a sharp brain, and an inclination to hug everyone that we meet, or we may inherit genes that curse us with a turkey neck, a gullible mind, and an appetite for throwing molotovs at our political adversaries. Either way, we don’t get to choose, which means we can’t be held entirely accountable for our personality. Some people are just made from a blueprint with “Arsehole” stamped across the top.
Next, there’s nurture. As babies and children, we’re the most helpless species on the planet, counting on our parents to protect us, shelter us, feed us, and educate us. Some parents do wonderful jobs that help to create happy, confident children. Some do the best they can, creating children a little more cautious and anxious. Others are unfit to be parents, botching the job so badly that their kids turn into frightened, confused, and hopelessly angry adults. Again, a child doesn’t get to choose its parents, so can’t be held accountable for the quality of its upbringing. Some children are just raised by arseholes.
We also encounter thousands of people in our childhood, each one with the power to improve or subvert our character. There’s the uncle who shoots pool like a god; the smooth schoolyard friend who teaches us how to talk to girls, and the teacher whose explanation of black holes inspires us to become physicists. There’s also the brother who got a little too handsy; the hungover dentist who bungled a tooth extraction, and the local gang who hardened us with collective strength. Every experience helps to shape our personality in one way or another, and we cannot dictate how they’ll go.
Then there’s the cultural aspect of nurture—a powerful force that forges our most potent beliefs, including momentous forces such as religion, media, local customs, and the ideas of the community. Pluck a baby from Florida’s Big Bend and place it in the care of Californian parents, and it probably won’t end up as a Trump fanatic. It’s unlikely to give two figs about guns, same-sex marriage, or the rights of foetuses. Such beliefs are absorbed from our local culture, and when that culture changes, so do we. Again, something that we have no say over. Combine a horrible environment with genes that favour neuroticism, low agreeableness, and low openness, and you have the perfect storm for a Trump fanatic.
Everyone chooses their actions. The violent Trump supporters who stormed the Capitol Building are fully accountable for what they did, but not for the powerful causes that shoved them in that direction—their nature and nurture.
With their genes, upbringing, and environment, you may have draped yourself in the colours of the confederacy, placed a MAGA hat atop your head, and stormed the country’s most sacred democratic building. With their genes, upbringing, and environment, you may have turned out the same.
Put the word “routine” into a thesaurus, and you’ll be presented with dreary synonyms such as unremarkable, plain, and conventional. You might personally conjure adjectives such as ordinary, monotonous, and tedious, and happen to be someone who considers routine as appealing as a turd baguette.
And yet, routine could also be a synonym for human existence. We’re obliged to repeat the same processes day in day out, whether it’s the repetitive tasks of our job, emptying the infernal dishwasher, or mindlessly scrolling through Netflix like a member of the undead. Often, we complete our routines wishing we were doing something else; that some excitement might snatch us away before our final brain cell dissolves with a sad whimper.
In Jim Jarmusch’s 2016 film Paterson, we witness an unconventional character who thinks and behaves in the opposite way. Paterson is a bus driver in the city of Paterson, New Jersey. He wakes up around 6:15am without the need of an alarm clock, kisses his wife Laura, eats cheerios, walks to work, drives his bus, eats dinner, walks their dog Marvin, has a beer at the local bar, and then goes home to sleep. You may consider Paterson’s existence to be a Sisyphean hell if not for his kindness, his calm demeanour, his enviable relationship with his wife, and the poetry he writes in the quiet moments of the day.
For Paterson, routine isn’t stifling banality to be avoided at all costs, but a wellspring of beauty and creativity. As he quietly eats his cheerios, he picks up a box of blue-tip matches from his kitchen counter, and inspects them closely. Few of us would pay much attention to something as trivial as a box of matches, but as someone who rejects face value, Paterson is able to suffuse them with charm, inspiring a love poem for his wife that talks of “sober and furious and stubbornly ready” matches that are ready to burst into flame, lighting the cigarette of the woman he loves. As he drives his bus, he smiles as school kids talk about the arrest of Hurricane Carter in a Paterson bar, as blue-collar workers reveal their supposed romantic exploits, and as teenagers talk about an Italian anarchist who published his seditious thoughts in his own Paterson paper. As he sits in the same spot at the same bar with the same drink, a fresh round each day, he watches, listens, and chats with the bar’s owner and its patrons, giving every little thing his full attention. He “looks down at his glass and feels glad,” and is only able to do so because of his deliberate absorption in his own life; his embracing of his own routine.
Paterson doesn’t appear to have aspirations of luxurious, far-flung holidays; of rubbing shoulders with dolphins or sea-turtles or celebrities with bulging buttocks. He doesn’t seem troubled by the privacy of his poetry, confined to its “secret notebook” rather than rocketing him to fame. His willingness to engage with his day-to-day experiences provide him with a satiating richness that dispels the need for something “better,” destroying the pervasive idea that life should be grander, more exciting and more spectacular—a dizzying blast of sound, colour, and aroma that fills us until we burst. Far from being a torturous bore, Paterson’s routines are a goldmine of novel curiosities that he can access because he chooses to be fully involved. His unwavering attention gives him perhaps the greatest gift of all—the idea that life isn’t just enough, but more than enough.
Routine forces us to learn. When we go through the same task enough times, it shifts from consciousness to unconsciousness, and becomes entrenched in our long-term memory. We no longer have to think about the necessary steps, allowing us to switch our attention to the world around us, to discover its charms. Like Paterson, we can become absorbed in our city and merge with it—one living, breathing metropolis, exploding with run-of-the-mill spectacle, witnessed by many, but examined by few.
When routine becomes automatic, our conscious mind is unleashed upon the world; a mental state that we can experience as boredom or fascination, depending on our level of engagement. With the attention dial turned up, routine can be transformed from a pointless and punishing bore to a captivating venture, flush with meaning. Like the Japanese man who inadvertently encourages Paterson to write again after his dog eats his treasured notebook, we might find ourselves saying “a-ha!” at the ordinary and commonplace. And when we regularly recognise beauty in the things that most people would call banal, we too might become poets.
When you’re listening to a song, do you skip the middle part because you’re desperate to hear the end? Or when you’re eating a meal, do you wolf it down because you can’t wait to reach the final bite?
Me neither. It’s sacrificing the joy of the experience. Living with the end in mind. But according to British philosopher Alan Watts, this is exactly how many of us live.
In 1951, while Watts was teaching comparative philosophy and psychology in San Francisco, he published a short 150 page book called The Wisdom of Insecurity, which was a distillation of his philosophical views up until that point. As a lifelong lover of Eastern philosophy, Watts’s views are heavily influenced by Taoism, Hinduism, and Buddhism, which he eventually helped to popularise in the west, and which form the essence of his wonderful little book.
According to Watts, many of us fail to live in the present moment. We’re constantly focusing on future goals or ruminating about the past, at the expense of the only thing that actually exists—this moment, right now. When we forgo the present moment to brood on a long-dead past, or an ethereal future that doesn’t yet exist, we miss the splendour of the world in front of us. We live with our eyes closed, our ears and noses blocked, our touch numbed, and our taste dulled. The plans that we obsessively make for ourselves are useless, because when they finally arrive, we’re not experiencing them because we’re busy making new plans. As long as we continue to live inside our own heads, always planning and hoping for something better, we’re mere spectators; sitting in the bleachers while our life is played out in front of us, lacking the courage to join the game.
“Tomorrow and plans for tomorrow can have no significance at all unless you are in full contact with the reality of the present, since it is in the present and only in the present that you live. There is no other reality than present reality, so that, even if one were to live for endless ages, to live for the future would be to miss the point everlastingly.”
Humanity’s obsession with forward-thinking has cheapened the present moment—the only thing that actually exists. To use another of Watts’s genius analogies: it’s like eating the menu instead of the meal. We obsess over concepts, ideas, and plans that we think will make us happy, while forgoing the very thing that will make us happy: the real world.
“If happiness always depends on something expected in the future, we are chasing a will-o’-the-wisp that ever eludes our grasp, until the future, and ourselves, vanish into the abyss of death.”
For Watts, our obsession with the future comes from our sense of insecurity. We know that the universe constantly changes; that nothing lasts forever, including ourselves. And it terrifies us. So to gain a morsel of control, and to make our future feel a little more secure, we plan, plan, plan, desperately trying to stifle a truth that we cannot bear to hear: you have little control, and one day, you’re going to die.
It’s futile, of course. And as with many of life’s troubles, the answer is devilishly simple yet difficult in practice—acceptance. You cannot make yourself secure in a world that is based on insecurity and change. So there’s nothing for you to do but accept your inevitable death, and then start paying attention.
“To put is still more plainly: the desire for security and the feeling of insecurity are the same thing. To hold your breath is to lose your breath. A society based on the quest for security is nothing but a breath-retention contest in which everyone is as taut as a drum and as purple as a beet.”
At its core, The Wisdom of Insecurity is a book about mindfulness, which is a dime a dozen these days. But Watts is a wordsmith of such exceptional class, that when I chance on such a writer, the ubiquity of the subject no longer bores me into a lull, but instead hypnotises me, having been explained with captivating vigour and lucidity. This is the only book that I’ve finished and then restarted immediately. It was that good.
Watts teaches us about mindfulness in a way that few other people can, and the result is 150-pages of fascinating, funny, and enriching philosophy.
The internet has allowed anyone with a computer to publish their ideas online, many lacking the expertise, research skills, or objectivity to produce quality information. The result is a deluge of blogs, “news,” social posts, videos, and podcasts, impeccably designed and posted on authoritative-looking websites, tricking us into believing that the ideas are credible.
Knowing how to validate the reliability and accuracy of information has never been so important. The rise of dangerous ideas such as climate change denial, anti-vaxxing, and the authenticity of COVID-19 are a result of people believing misinformation, and as it becomes harder to separate the wheat from the chaff, it also becomes harder to make decisions that save lives. As an anti-vaxxer tries to protect her son against autism, he dies of measles. As people gather to protest against the conspiracy of COVID-19, they indirectly kill. As narcissistic world leaders dismantle fossil fuel regulation,1 the temperature moves closer to the tipping point that drastically alters the earth’s climate,2 putting millions of people at risk.
Good information gives us a more accurate understanding of reality, allowing us to navigate the world effectively. We can make decisions that allow us, the people around us, and the rest of our species to flourish. Quality of information is critical for the wellbeing of humanity, and being able to identify whether a news article, blog, or video is credible can help you to make good decisions.
We can’t see through the fog of information pollution unless we know how to identify it, and in this article, we’ll explain how.
Why is there so much misinformation?
The web isn’t regulated
Content posted on the web isn’t regulated. This gives people the freedom to post whatever they want, but lacks the principles and rules to ensure that the content is accurate.
While the web itself isn’t regulated, some reputable media companies have validation processes to ensure their information is as accurate as possible, for example The New York Times, the BBC, or the Wall Street Journal.
The more people who view a piece of content, the more money the creator will be able to make from advertising, paid reviews, paid subscriptions, public speaking, and other business opportunities. It’s in a content creator’s best interests to generate popular content, which isn’t necessarily the most accurate content. When faced with a choice between accuracy and profitability, it can be difficult to do the right thing.
Insufficient research, and no expert review
The world is a complex place, and many ideas are determined and affected by a large number of factors. For a piece of content to be credible, it must be rigorously researched, and if necessary, reviewed by experts. Many content creators don’t know this, and regardless of their good intentions, they end up publishing misinformation that can warp a person’s understanding of reality, leading them to harmful beliefs, and bad decisions.
Disclaimer: this article has been rigorously researched, but hasn’t been reviewed by experts.
With so much content and such little time, we’ve become skimming experts. We want the specific information that we’re seeking, and we want it ASAP. So when we’re faced with a 5,000 word monster of an article that provides an excellent overview of a topic, we’ll probably close it down and find something shorter, even though the shorter article lacks the depth needed for deep understanding.
Content creators understand this, and the length of their work is shortened to suit. This can narrow the subject’s scope at the expense of explaining it effectively.
To use an example from boxing, a video editor can put together a 10-minute compilation of David Tua’s most powerful left hooks, under the title “David Tua—the best left hook in boxing.” Unless you’ve seen every one of that boxer’s fights, and watched enough boxing to get an understanding of the frequency and power of a typical left hook, you’ll be inclined to believe that David Tua has the best left hook in the sport. This is a trivial example, and it won’t affect your ability to make good decisions, but it’s something that content creators do constantly to grab your attention and get you to click on their content. It doesn’t matter if the video is accurate. What matters is that you click.
The information that we consume shapes our beliefs and behaviours. We can be fed information from nefarious governments, companies, groups, and individuals, who bombard us with disinformation as a way to influence our beliefs and encourage action. One of the most damaging examples of this is Russia’s supposed interference in the 2016 US election, where they bombarded American citizens with emotive social media memes, helping Trump to win the presidency.4
Companies and individuals whose income is based on content are under pressure to create. In theory, the less content they create, the less money they make. This creates incentive to produce as much content as possible as quickly as possible, at the expense of thorough research and peer reviews.
As social animals, being accepted by others is important for our mental health. An effective way to be accepted and respected by others is to create content that seems smart, well-informed, and useful. To the content creator seeking social approval, it doesn’t matter that their information is dumb, shallow, and harmful. They still get the kudos.
Information quality attributes | How to spot information pollution
Information quality is a term usually associated with the quality of information in a system (typically a computer), but we can use some of its metrics to determine if a piece of content is credible. We can also use elements from academia’s CRAAP test5 (currency, relevance, authority, accuracy, purpose). The guidelines below are a mix of these methods, with some additional checks thrown in.
When a content creator has the expertise and experience to explain a subject accurately, they’re an authority. This is one of the most important indicators for information quality.
Authority can be assessed for a piece of content in two ways: the individual who created it, and the organisation who published it.
Authority of the person
A person’s authority can be determined by their credentials and experience, usually outlined in their profile. Do they match the topic they have covered? An electrical engineer shouldn’t be telling people how to manage their diabetes.
If a content creator hasn’t listed their credentials, or if they’ve listed credentials from an unrecognised educational institution, they may not have the skills or experience needed to explain a topic accurately. People can still educate themselves and draw on their life experiences, and there’s plenty of subjects that the average Joe can elucidate, but if something complex is being explained—medicine, physics, economics, psychology, etc.—you’ll probably get more accurate information from somebody who has studied and practised it.
Of course, it’s easy for a content creator to lie about their credentials. Other information quality attributes should be checked before choosing to believe their content.
Authority of the organisation
Organisations create content for one reason: to attract an audience. Whether a newspaper, blogger, YouTube channel, or business, they’re all creating content as a way to attract or keep “customers,” and make money. Unfortunately, when money is the main reason for doing something, morals are often abandoned, and quality of information neglected. It no longer matters that content is accurate and well-researched; all that matters is that people view and share it.
The organisations with the best standards are established newspapers and media companies, whose purpose is to produce content. They usually adhere to the five principles of ethical journalism—truth and accuracy, independence, fairness and impartiality, humanity, and accountability6—which allow them to create accurate, relevant, and authoritative content. There are plenty of exceptions—most content produced by Rupert Murdoch’s News Corp is trash, including Fox News, Sky News, The Sun, and The New York Post.7 Every media company is also politically biased to some degree,8 which must be recognised when viewing their content. Finally, there’s the troubling theory of every media company acting as a propaganda tool for their corporate overlords, as outlined by Edward S.Herman and Noam Chomksy in their meticulous book Manufacturing Consent: The Political Economy of the Mass Media. But this book doesn’t question the accuracy of the media’s reporting, just the political purpose of the stories they cover, and how they might influence you in ways that benefit the powerful. You can still get facts from a reputable paper like the New York Times, but you should ask yourself why they’re choosing to report those particular facts.
Reputation is the best indicator of an organisation’s authority. Some have built their businesses on accuracy—The New York Times, The Wall Street Journal, BBC, Al Jazeera—but others are more difficult to identify. There’s websites such as Media Bias Fact Check,9 but their analysis has been called unscientific,10 so should be viewed with skepticism. Some organisations such as Nestle, Amazon, Coca Cola, and Disney are infamous for their sins, and their lack of integrity often leads to a lack of standards, extending to any “informative” content they produce. If you’re unsure whether a company has a reputation for producing accurate information, try Googling their reputation and credibility, and reading what others have to say.
Another way to determine authority is by comparing the subject of the content with the organisation’s purpose. If you’re reading a climate change article from Scientific American, it’s clear that the topic matches their area of knowledge, and there’s a greater chance that the article will be accurate. Authority is boosted further if the organisation has been producing this kind of content for a long time (although there are exceptions to this rule).
Content is usually created for a purpose, and identifying this purpose can help to determine whether the information is trustworthy. What is the content creator trying to achieve with their content? Are they trying to entertain you, educate you, influence you, or mislead you? Are they trying to sell you a product or service?
Fox News promotes itself as a serious news organisation, and has the trust of roughly one in four Americans.11 But the purpose of its stories are entertainment first, and information second—a more accurate name for the corporation would be “Fox Infotainment.” There’s nothing wrong with watching Fox for amusement, but watching it for educational purposes is like asking a Nazi to teach you about Jewish history. You’ll end up with a warped sense of reality.
Content that is created primarily to educate is the most trustworthy, especially when created by somebody with authority. Discerning the purpose of a piece of content can help you to decide whether it should be believed.
Data analysis and the scientific method allow us to understand the world more accurately than ever before. If somebody makes an unfamiliar assertion that cannot be known without data, scientific analysis, or another type of real-world evidence, they need to provide a credible reference to back up their claim. This includes climate change denial, proof of conspiracy theories, political scandals, character assassinations, or anything else requiring hard evidence to be correct.
If a content creator can’t provide you with credible evidence for their claim (which is often the case), their content shouldn’t be taken seriously.
Scope, comprehensiveness, and completeness
“The world is too complex for simple answers, and we don’t want to be the ones giving them.”
Kurzgesagt, Can You Trust Kurzgesagt Videos? 3
Even the most seemingly simple of subjects are complex, with an intricate web of relationships. Few topics can be properly explored in a few thousand words, let alone a few hundred. To explore an idea, a content creator must understand the level of scope needed to portray it effectively. If important details are missed, the viewer may end up with biased or incomplete knowledge.
For example, to understand the dictatorial motives of Israel’s prime minister Benjamin Netanyahu, it’s useful to know about his allegations of political corruption. Even if the scope of the article is small, it’s important to include further reading on the topic to offer the reader supporting background knowledge. The BBC are forerunners for this, providing supporting links throughout most of their news articles, allowing you to better understand the story by broadening your scope of knowledge.
Many content creators are unable to determine scope and comprehensiveness because they lack the knowledge and experience to write about a topic, which is why authority is such an important measure of quality.
As humans with values and opinions, we naturally introduce bias into content that we create. It can’t be eliminated, but it can be controlled by giving equal voice to different sides of an argument, encouraging the viewer to choose their preferred position. With people becoming more politically polarized over the last few years, content creators are moving further down the political spectrum, and as their ideas become more extreme, so does their content. This makes balance more important than ever. The more polarized we become, the harder it is to empathise with each other, and the less chance we have of cooperating. We become enemies, not friends.
If a piece of content requires both sides to be heard—for example political issues, social commentary, education—and the creator provides a one-sided argument, you may want to find something more balanced. Otherwise, you could come away with a biased opinion.
For content to be objective, the creator must provide you with the facts, and let you interpret them on your own. Much of the web’s content is based on opinion, which is fine when the topic is trivial, but when it’s something important that requires hard facts, the creator should try to be as objective as possible, and allow you to make up your own mind. Objectivity is a core principle for journalists.
Timeliness (also known as currency or relevancy)
Research that was considered credible in its heyday can still be found, despite it being long disproven. Francis Galton’s eugenics, aspects of B.F. Skinner’s radical behaviourism, and many of Sigmund Freud’s ideas gained a great deal of academic support at the time, but have since been obliterated or replaced by better ideas.
Progress is fast in the modern world, so keeping an eye on the publication date for a piece of content is important, to avoid consuming out of date information. Many older ideas still hold their ground, but it’s usually worth checking for something fresher.
Composition and organisation
As a content creator, presenting an idea in a coherent, logical way is one of the hardest things to do, but it’s critical to getting the message across. It often requires diligent editing and re-editing, ensuring that each sentence, scene, or section follows logically from its predecessor, providing the viewer with the best chance of understanding the argument.
If a piece of content seems scattered and fuzzy, and you’re struggling to follow the argument, the creator may not have the skill to explain it effectively.
Who is the target audience?
Some content creators are trying to achieve a specific goal for a specific audience. Conservative tabloids such as the New York Post write stories with an anti immigration sentiment, which increases sales, and helps to push their conversative agenda. At the opposite end of the political scale, CNN is extremely liberal, and never has a good word to say about Trump (something that is difficult, admittedly).
Identifying the target audience for a piece of content allows you to uncover potential motives, and better understand why certain facts are being reported, and certain language is being used.
Few ideas are original. The ideas that run through most of the web’s content come from another source, and are being expressed in a new way. Even journalists rely on news agencies for much of their information (Agence France-Presse, Associated Press, Reuters, and Agencia EFE), which they expand on and add their perspective to.
A piece of content doesn’t have to be unique for it to be valuable, but if the idea comes from another source, it can be worthwhile checking out what was originally said.
In scientific studies, if a method is reproducible, it produces the same result when applied to different data of the same type. The scientific community recently went through a reproducibility crisis (or replication crisis),12 when they found that many scientific studies were difficult or impossible to reproduce, making their claims much less convincing.
If you’re reading a scientific study that hasn’t been reproduced, you can’t be sure that the conclusions of the study are accurate.
Spelling and grammar
If a piece of content is filled with spelling and grammar errors, as harsh as it sounds, the creator may not have the knowledge, skill, or intelligence to explain the topic effectively.
A man is wrongfully imprisoned for murder, and as he descends into his cot for the first time, with the clang of steel echoing in his ears, he hopes.
He hopes that his lawyer will be able to get a retrial. He hopes that his wife will remain faithful to him, and that his daughter will forgive him for leaving. He hopes that he won’t get shanked in the prison yard. Closed in by walls on every side, hope becomes his guiding light—his escape from the horror of a new and unjust reality. But does it do him good?
Camus, Nietzsche, and Schopenhauer didn’t think so. For them, hope is a pair of rose-tinted glasses that warp reality into something pleasant, robbing us of the chance to confront our situation honestly. It’s choosing comfortable delusion over agonising truth, with no valuable lessons unearthed; no wisdom gained. It’s a rejection of the present, and because the present is inescapable, with the past and future nothing but concepts in our heads, it’s nothing less than the rejection of life itself.
For Camus, hope is an evasion of the present moment—a powerful desire for a life that we don’t have, but feel entitled to.
“The typical act of eluding, the fatal evasion…is hope. Hope of another life one must ‘deserve’ or trickery of those who live not for life itself but for some great idea that will transcend it, refine it, give it a meaning, and betray it.”
Albert Camus, The Myth Of Sisyphus
Living in hope is living in illusion. We’re choosing far-fetched fantasy over reality, crippling our ability to appreciate the beauty of the present moment, infinite in richness. Even an innocent man lurking in prison can appreciate the beauty of his experience, choosing not to dampen his senses in favour of a better reality, but accepting his situation with courage. Abandoning hope makes it redundant, replaced by a recognition and appreciation of the only thing that can ever exist—this moment, right now.
For Schopenhauer, hope is not only a rejection of life, but also a failure of prediction. We hope for something grander and finer, but like pitiful dopamine-chasing gamblers, fail to grasp the likelihood of it arriving. We roll the dice again and again, chips diminishing, frown lines forming, and optimism vanished.
“Hope is the confusion of the desire for a thing with its probability.”
Arthur Schopenhauer, Essays and Aphorisms
As a former life-term prisoner, Erwin James also saw the futility of hope. In the midst of his prison sentence in the UK, when his minimum term was increased to 25 years, his sense of hope was annihilated. But eventually, he saw it with open eyes.
“The truth is that hope for a lifer is exhausting. It stops you sleeping and can drive you insane—much safer to expect nothing and never to be disappointed. You know your crimes, the grief you have caused, the shame and the guilt you live with—and the amends you can never make.”1
That’s where hope often leads: disappointment, followed by disenchantment, bitterness, and a feeling of rancorous injustice, where we’ve been hard done by and want to stamp our feet and scream about how unfair it is. It’s the inevitable downfall of a perspective based on delusion. Like a needle of Afghanistan’s finest brown sugar, it’s lovely at first, but horrible later.
When Zeus took vengeance on Epimetheus by presenting him with Pandora, and she promptly opened the box that unleashed torrents of evil upon the world, one thing remained inside—hope. For this reason, hope was treasured and considered man’s greatest good. But for Nietzsche, this was Zeus’s most abhorrent act, because no matter how much the other evils would torture us, hope is the thing that “prolongs man’s torment,” as we continue hoping for a better future that will never arrive; for an ultimate reward that doesn’t exist. Nietzsche described hope as a “rainbow over the cascading stream of life,” which we’ll ascend happily until the moment it disappears beneath our feet, like an illusory bridge whose passage was never secured.
Nietzsche was a life-affirming pessimist—he had a hopeless world view, but despite this, he urged us to say “yes” to our lives. Greek novelist Nikos Kazantzakis also encourages us to forsake hope, and practice this kind of pessimism:
“We ought, therefore, to choose the most hopeless of world views, and if by chance we are deceiving ourselves and hope does exist, so much the better…in this way man’s soul will not be humiliated, and neither God nor the devil will ever be able to ridicule it by saying that it became intoxicated like a hashish-smoker and fashioned an imaginary paradise out of naiveté and cowardice—in order to cover the abyss. The faith most devoid of hope seemed to me not the truest, perhaps, but surely the most valorous. I considered the metaphysical hope an alluring bait which true men do not condescend to nibble.”
Maybe Red was right all along—hope is a dangerous thing; a precarious rose-tinted path liable to vanish from beneath our feet, leaving us plummeting back to reality. With hope forsaken, our fallacious notions can be swapped for something authentic, which exists not only of peaches and cream and fluffy animals and rainbows, but also sexual rejection, stepping barefoot on lego, and a bank account usually in the red.
When we muster the courage to leave hope at the door, we step into the role of the hero, and can embrace our immediate experience in all its glory.
With the Black Lives Matter movement expanding across the world, its opponents have found a convincing and clever-sounding way to discredit them, by drawing our attention to the real reason for their activism: virtue signalling.
Virtue signalling is the suggestion that someone is doing or saying something to elevate themselves, ascending to a delightful moral pedestal, where they’re better than the foul creatures below. But when opponents of political movements tarnish their targets with the “virtue signalling” brush, it can be cynical and misguided, because as social animals, the perceptions of others will always influence human behaviour.
While the phrase is new, there is nothing new about virtue signalling itself. It may have been amplified in the age of social media, but it’s an ancient instinct, born from evolution. In the early 70s, evolutionary biologist Robert Trivers created the idea of reciprocal altruism,1 which states that selfless behaviour can improve the evolutionary success of an animal, if the animal who benefits from the behaviour returns the favour. In game theory, the idea is known as “tit-for-tat,” and is an optimal strategy until one of the parties refuses to reciprocate. But where would the trust come from in the first place, if not from virtue signalling? Why would we cooperate with somebody who doesn’t reliably signal their virtues, and risk being cheated?
This is not to say that people should pedantically tally up the good and bad deeds of everyone they meet, and ostracise any poor sod who puts a foot wrong. Instead, it’s keeping a rough mental idea of what every person is like, to better understand whether they can be trusted. When people signal their virtues to others, they’re saying “I’m a good person who won’t swindle you.” What’s wrong with that? Reciprocity has been a fundamental motivation for animal behaviour, and it’s even helped to develop our sense of morality. It can be found in courtship, where people advertise traits such as agreeableness, fidelity, and commitment to potential mates,2 through to friendship, where people exhibit kindness and trustworthiness to win friends.
Existentialist philosopher Jean-Paul Sartre proposed that certain virtues are social in nature. Imagine you’re the only survivor of an apocalypse, hunkering in a soggy bunker all by yourself. How can you be a kind person? Is it possible to be a kind person with no-one else around? Sartre doesn’t think so, because kindness is a virtue that is other-directed. Fellow French philosophers Albert Camus and François de La Rochefoucauld had similar musings about the social motivation behind our behaviour. Society is a voyeur to our action; even when we do something in secret, we may unconsciously feel shame because we compare our actions with society’s morals. The woman of the 1960s who strives for a career at the expense of her “duties” in the home may feel shame even though she’s acting in her own interests. She feels shame because she judges her acts to the standard of her society, whether right or wrong. Virtue-signalling is a natural behaviour born from our species sociability.
A modern Aristotle, sporting flare jeans and a man bun, would agree. One of his virtues includes “righteous indignation in the face of injury,”3 which matches some of the sentiment we’ve seen during the Black Lives Matter protests. His model of ethical behaviour (virtue ethics) also includes the idea of phronesis, which is using practical wisdom and prudence to act well. Phronesis is built on experience—a person can understand virtues intimately, but without having experienced situations that require their use, won’t know the appropriate time to use them. This was demonstrated by some supporters of the Black Lives Matter movement, who in a show of solidarity on social media, added the hashtag #blacklivesmatter or #BLM to their Blackout Tuesday squares, not realising that the hashtags were created to provide vital information about missing people, helplines, donation sites, and protest movements. The good intention was there, but they ended up muddying the purpose of the hashtags, and weakening their value. They wanted to support the movement, but were missing the experience needed for phronesis.
What about when good intention is absent? Aristotle would deride virtue-signalling if it lacked the intention to back up the virtue. The problem isn’t virtue signalling, it’s acting like a virtuous person merely for the sake of appearances—being high and mighty and then vanishing when real work needs to be done. These are the people who posted their black squares on social media, and then refused to hire someone because of their ethnicity. These are the women who publicly support sexual assault victims, and then privately slut shame them for their choice of clothing. These virtue signallers are moral charlatans, and they damage the reputation of admirable people who say they’re virtuous and then back it up.
Virtue signalling is an important prosocial adaptation—a tool that we use to gauge each other’s trust, friendship, and love. But we must be cautious of airing our morality if we don’t intend to follow through, and if we don’t have the experience to make a difference. Such a moral pedestal has shaky foundations, and when somebody gives it an inevitable bump, everything will come crashing down.
Lolita is old enough and infamous enough to be known as a story of unhinged peadophilia. But it’s also a beautiful and depressing love story, with a tortured antagonist who despite his crimes, and due to the skill of the book’s author Vladimir Nabokov, we can eventually empathise with.
The plot focuses on peadophile Humbert Humbert—a handsome, French-born intellectual on the one hand, and unapologetic sexual predator on the other. His double name reflects his double life. He lies so much that you can’t tell front from back, allowing him to disguise his perversion behind a robust facade that few people penetrate. His sociopathic behaviour might be traced back to a sexual experience when he was 13, when he meets his “first love” Annabel—a 12-year old girl who is travelling with her parents. They lust for each other fervently, never quite managing to have sex, but groping and clawing at each other with an intensity that leaves a permanent impression on Humbert. He describes his passion with a cannibalistic “frenzy of mutual possession [that] might have been assuaged only by our actually imbibing and assimilating every particle of each other’s soul and flesh.” Their failure to complete the dirty deed leaves an indelible, unresolved tension in Humbert—an impoverished thirst for early-pubescent girls that carries through to adulthood, which he is forced to lie about.
Humbert loves and hates his lust for early-pubescent “nymphets.” He feels like a round peg trying to squeeze into a square hole, and to douse his hebephilic lust, gets married to a woman who he physically abuses to get his own way. He constantly admits himself to sanatoriums, but finds the doctors ridiculous and uses his intelligence to mislead them. He swings from “ashamed and frightened” to “recklessly optimistic,” craving hedonistic sex with 11 to 14 year-old girls, but living in the wrong country and century. He tries to justify his urges by recounting accepted peadophilia throughout history, but even his vindications are half-hearted and remorseless—he’s a grown man who wants to have sex with children, and there’s nothing to be done about it. He’s an “artist and a madman, with a bubble of hot poison in his loins.” His anguish is illustrated beautifully by Russian-born Nabokov, whose mastery of English is mindblowing. The animalistic language that he uses is both shocking and enthralling, and some sentences are appalling in their vividness. Humbert describes his fantasies as “just winking happy thoughts into a little tiddle cup.” When his lolita Dolores Haze sits next to him on the sofa, he describes it as “squeezing herself in,” and later in the story “gorges on her spicy blood.” Of his failed effort to slay his peadophilic lust by marrying a woman he doesn’t love, Humbert writes:
“But reality soon asserted itself. The bleached curl revealed its melanic root; the down turned to prickles on a shaved skin; the mobile moist mouth, no matter how I stuffed it with love, disclosed ignominiously its resemblance to the corresponding part in a treasured portrait of her toadlike dead mama; and presently, instead of a pale little gutter girl, Humbert Humbert had on his hands a large, puffy, short-legged, big-breasted and practically brainless baba.”
Humbert understands the precariousness of his attachment to Dolores. She’s a hostage who he appeases with countless and expensive bribes, spawning a crippling jealousy that his nymphet will run away with someone else, especially because of her flirtatious nature. She’s a girl who exhibits a “special languorous glow,” and “wags her tiny tail, her whole behind in fact as little bitches do.” The juvenile sensuality of Dolores Haze makes a peadophile and a green-eyed monster of Humbert, who becomes more and more paranoid as the story unfolds. After suspecting her of cheating on him, he traps her in a hotel room, finding nothing but his own lunacy:
“Wildly, I pursued the shadow of her infidelity; but the scent I travelled upon was so slight as to be practically undistinguishable from a madman’s fancy.”
As I relived Humbert’s most dangerous and prohibited moments, I found myself gripped with a disgusted intrigue, which produced a feeling of tension similar to Humbert’s own. As a tormented sociopath, Humbert is a thrilling character to follow, despite the gruesome nature of his actions. I couldn’t wait to find out how the grotesque corruption unfolded, while also feeling a little ashamed about it, which is testament to Nabokov’s skill as a storyteller. He’s taken one of humanity’s most abhorrent crimes and turned it into a tragic love story, written with an expertise that at times, felt enslaving.
Make no mistake, Humbert loves his lolita to the point of obsession, using every available trick to hunt and possess her—violence, manipulation, blackmail, fear, gaslighting, and everything inbetween. He’s bedeviled by the spirit of Dyonisus, living in a frenzy of impulsive hedonism, disregarding all laws of humanity to occupy his pubescent obsession. But the stark reality remains—Dolores is a 12-year old girl whose initial sexual interest in Humbert dissipates after they first have sex, leaving her disinterested in a relationship with a 30-something male, no matter how suave and handsome. She wants “hamburgers, not humbergers,” but Humbert is a man void of principle, and like the “pale spider” that sits in the middle of its “luminous web,” waiting to trap its victim, he ensnares and dominates her.
Despite Humbert’s evil, the fallout from the relationship is heartbreaking. Our empathy for the odious rogue is Nabokov’s greatest achievement in the novel. We both detest and symphathise with him, leaving us feeling confused and perhaps a little guilty—how can we feel pity for someone who rapes a 12-year old? What does that say about me? Humbert’s vile actions and fantasies, in which dreams of painting a mural of “a ripple-ringed pool, a last throb, a last dab of color, stinging red, smarting pink, a sign, a wincing child,” is offset by the regret of his “foul lust,” of memories that snarl at him as “limbless monsters of pain,” and the hopelessness of falling in love with a girl who could never love him back. In Humbert, Nabokov illustrates the complexity of humanity—the motley facets in all of us, even those who have sex with children. Like Humbert’s love for Dolores, Lolita felt like a forbidden fruit, breaking the sturdiest of taboos to illuminate the mind of an infatuated, sociopathic peadophile, which is a mind we rarely get to see.
The writing is gorgeous, the subject hideous, and by the time I closed the book, I knew I’d just finished one of the greatest tragedies ever written.