Life as a clap-addict, and how to beat it

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My name is Rob, and I’m a clap-addict.

In the hours following a new blog post, I check my Medium notifications at least 10 times an hour. I’m woefully desperate for my articles to be liked and appreciated by others, and fully aware that it’s an unhealthy behaviour. And yet, like a wretched crack-smoker, those hits of dopamine yank me back to the bewitching little green circle.

I’m relatively new to blogging, only recently mustering up the courage to start publishing my thoughts. Putting yourself out there is unnerving, especially when you’re not entirely confident in your own abilities. Though my surety has certainly grown in recent months, I’m still at the point where approval of my writing is crucial, and so I check my stats obsessively.

Views, reads and claps are obviously an important indicator for success, but like much else in the world, a felicitous balance must be struck. The occasional check is great to understand whether my articles are resonating with people, but looking at them 10 times an hour in a desperate craving for validation is obviously futile. It’s wasted time that could be spent writing valuable content.

I’m also aware that as a social animal, approval-seeking is infused into my brain. It’s one of the reasons why Facebook, Instagram, and other social networks became so popular. We love being loved, and the neurochemicals that flood our brain when being validated can make slaves of us.

“It is a new step towards independence, once a man dares to express opinions that bring disgrace on him if he entertains them; then even his friends and acquaintances begin to grow anxious. The man of talent must pass through this fire, too; afterwards he is much more his own person.” —Nietzsche

Claps on Medium are a small measure of my success as a writer, and given my determination to succeed in this endeavour, my willpower is almost non-existent when it comes to checking them.

There’s also procrastination to content with, that diabolical arch-enemy of productivity. Putting your thoughts into words in a way that’s helpful, compelling and amusing can be challenging to an anxiety-inducing degree, and Medium stats are always peeking around the corner at you, beckoning with a seductive stare. Each concession to temptation strengthens the procrastination habit, making it harder to resist next time.

This article is an inducement to stop this clap-checking madness, and if you suffer from these frustrating behaviours, the following might help.

Set boundaries

Checking your stats a couple of times a day is enough to gauge your progress on Medium. You can figure out which stories are succeeding and failing, and hopefully have a slightly better understanding of why. You’ll still receive those enticing little dopamine squirts, just much less frequently than usual. Once in the morning and once in the evening is a good balance.

Consider your reasons for writing

“Don’t worry about getting credit, do the work anyway.” —Richie Norton

One of the main reasons I write is make sense of the absolute chaos inside my own head, which hopefully, when solidified in print, helps other people as much as it helps me. This is a motivation worth remembering and adhering to; a motivation that actually has value, as opposed to worthless, addictive stat-checking.

Figuring out your own core motivations, and reminding yourself why they’re so important, can move your unhealthy desires for approval into the background. They’re suddenly overshadowed by something much more personally meaningful, and with a bit of luck, will start to fade into obscurity.

Recognise your discomfort, and work through it

“My mother always told me I wouldn’t amount to anything because I procrastinate. I said, ‘Just wait.'” —Judy Tenuta

“I love deadlines. I love the whooshing noise they make as they go by.” — Douglas Adams, The Salmon of Doubt

Writing can be tough, but it’s even tougher to stay with it. 50% of my writing time is spent with my fingers hovering above the keyboard, staring blankly while I frantically try to figure out what I want to say. These moments are the most difficult, and as a feeling of stupidity washes over me, my craving for approval suddenly hits me like a ton of bricks.

Being mindful enough to catch myself in the act is the first challenge. The next is having the courage to actually continue writing. Meditation can help with being mindful, and bravery is cultivated by just getting the fuck on with it, and realising that it isn’t half as frightening as you assumed.

Tons more tips on defeating procrastination can be found here.

Strive to be a great writer

“There is nothing to writing. All you do is sit down at a typewriter and bleed.” —Ernest Hemingway

Assuming that you’re writing because you actually want to be a writer, why the hell are you wasting so much time checking your stats? Every minute lost is a minute in which you could be writing something insightful, and honing your skills as a master wordsmith. Striving for excellence is not only admirable, it can put a motivational rocket up your arse. Try your very best to be the best.

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The little green circle doesn’t have to be so alluring. Writing great content is all that really matters, and with a little knowledge, courage, and perseverance, we can ruthlessly destroy our doleful clap-addictions.

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